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YPulse’s Cool Brands report is the definitive measure of which brands are considered the coolest with Gen Z and Millennial consumers in North America and Western Europe.
We are excited to share the top 25 coolest brands according to the teens from this year’s report (available January 30, 2024).
Scroll down to see the rankings.
The Cool Brands report is only available to YPulse premium subscribers.
Learn how you can get access for your entire organization.
YPULSE IS TRUSTED BY THE WORLD’S COOLEST BRANDS, INCLUDING:
See how any one of the +1,000 brands we track are performing with Gen Z on multiple metrics, including authenticity, affinity, and coolness.
See how any one of the +1,000 brands we track are performing with Gen Z on multiple metrics, including authenticity, affinity, and coolness.
Schedule your free 20-minute consultation today.
Every week YPulse asks thousands of 13-39-year-olds in North America and Western Europe to rate brands on 20 youth-centric measures, including authenticity, inclusivity, and coolness.
The rankings below are based on 34,768 interviews with Gen Z teens, ages 13-17, in the United States, Canada, United Kingdom, France, Germany, Italy, and Spain, conducted between 12.02.22-12.03.23.
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